Board of Directors

Board of Directors

Ali Farmandeh



CEO and partner in Arena Team. In more than 15 years Ali has worked in different executive positions at Large segment companies in Sweden. His international career started in 90's with representing Sweden in EU networks under Social Funds of EU Comission. He has started until now many daughter companies, Business Units and Areas och Nordic Networks during his executive employments.


His core of experience is Business Development and Change Managment.

Kevin Zhou - 周际

Vice Chairman, China Representative


Entrepreneur, Founder and President of Sino-Swed Tong Kang Bio-Tech Ltd ,PMP,MBA, Director of China Health Management Association, Qualifications of Science and Technology Project Evaluation of Ministry of Science and Technology of the P.R. China

He has a wealth of knowledge and experience in setting up a business, enterprise management and project investment operation, especially in the banking investment and venture capital management.

Lydia Liu - 刘芳

Founding Partner and Excutive Dirctor


Founder and Excutive Director of CSBC. With over 25 years of experience in international business, business development as well as marketing and sales, she is committed to promoting exchanges and cooperation between China and Sweden with focus for SMEs. She is the first municipal councillor of Swedeish Chinese in Sweden.

Monica Domert -

Swedish Member Director


Entrepreneur and designer. CEO of Stockholmspusslet and Moch Design. She has started many different companies. Design, color and shape have always been important. To municipalities and companies she has designed gifts and presents to enhance their brand with color and shape. She has worked with municipalities like Kävlinge Kommun, organazitions like WWF, SKF, Peab and designed the prices for Swedish Open and Helsingborg city.


Dr. Bing Tang - 唐兵

Chinese Member and Delegation Director


Founder and President of China Travel Service Arctic AB and Sweina AB, has a PhD degree in Chemistry from Royal Institute of Technology (KTH) in Sweden. He is the Secretary General and Vice President of Sveriges Kinesiska Riksförbund. In recent years, he is very active in promoting the interchange of culture, economics, technology, education, sports, tourism, etc. between Sweden and China, and has organized many big events, conference, business training and technical visit for Chinese official and business delegations.

Dr. Håkan Svennerstål,

Former Chairman and Honorary Director


CEO and President of Svennerstål and Partners AB, has a Ph.D in Learning Leadership and Economics from the University of Stockholm.

Doctor Svennerstål’s area of expertise is learning leadership and leadership assessments.